In the vast world of the internet, getting noticed can be challenging. Hence, both individuals and businesses need to build a solid online presence. This is applicable to all sizes of businesses, including major E-commerce sites and small local enterprises. In this scenario, the Search Engine Optimization (SEO) proves helpful. It is a tool for increasing organic traffic and improving the ranking of your website on search engine results pages (SERPs). So, get ready to master the strategies that will help you boost your website’s visibility. Let’s discuss some significant insights regarding the fundamentals of SEO and how you can use it to enhance the accessibility of your site on the internet.