Past November I released the Age of the Husband or wife at Cisco’s yearly Lover Summit in Las Vegas. The premise of the Age of the Spouse is that many years of accelerating technological know-how advancements and innovation, shifts in acquiring behaviors and acquiring options, and the evolution to digital-1st business products are culminating in ranges of IT complexity that organizations are unable to regulate on their personal. The option: companions – true partners – often unforeseen partners, functioning with each other to produce a certain final result with the proper experience for a buyer. In a new paper launched nowadays, I shared a far more in-depth point of view about the Age of the Companion, and what it indicates for prospects, partners, and Cisco. You can study it in this article. 

Above the past six months, I’ve satisfied with hundreds of Cisco Associates about the world and reviewed the Age of the Partner.  Our companions are confirming they are observing and encountering the very same shifts that I lay out in the paper – and having these specific conversations with their clients each working day. Experiences, studies, and predictions by business authorities – top rated sector analyst corporations and consultants – are also validating our speculation. And we’ve also seen businesses that did not concentration on companions in the past setting up to communicate about the age of the companion – which is excellent because partnering with those people you may possibly not have in the earlier in assistance to buyers is a core principle of the Age of the Companion.

At Cisco, we’ve been evolving and making out our courses and offerings to help and guidance Cisco Companions in the Age of the Associate. But our journey with associates began almost 30 many years ago. Our system is based on a husband or wife-pushed go-to-industry model. In reality, about 90% of our earnings comes through companions. More than the many years, we’ve ongoing to adapt and evolve and change, and we’ve normally performed so jointly with our partners.

I’m excited about this new era and the option in advance of us.



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