What is SEO?

SEO is a strategical optimization of the content available online the full form of which is Search Engine Optimization.

The main objective of SEO is to gain traffic in the websites which are to attract relevant visitors to the subject matter of the website. A good and researched search engine optimization results in high organic traffic to the website.

How SEO works

SEO of websites basically stands for optimizing the words and information as of the website contents according to the requirement of the search engine. When Google is asked a query, it looks for familiar words and pieces of information on the web and shows the result. Keeping this in mind, the SEO strategists use the keywords and upgrade the information characteristics in order to gain a higher ranking of their respective websites in the searched results.

There are numerous pages on the web, containing familiar information. But google recognizes it with the popularity of traffic the website has. Therefore, it’s a cyclic process to gain traffic to a website, to be recognized by the search engine which grows the chances of high traffic. But, the key feature to all of this is to optimize a website according to the required keywords and information. Characterizing websites with SEO is the first step to land a website on the web with a fruitful purpose.