What is Website Functionality?
The ease of how users navigate a site, get the data they want, and buy the goods they want is defined as website functionality. Notably, websites that put functionality before the beauty of the site, offer more benefits to the users. A good web design Markham, whirls around the core user’s needs and issues. In addition, it also depends upon testing, strategy, target audience, data architecture, and visual design.
Why does Website Functionality Matter?
A functional website is likely to bring in more traffic and keep them on the website for a longer time. In addition, it allows them to convert into and eventually customers. Therefore, the more technically sound the site is, both front-end and back-end, the better. A website can be technically improved to boost performance by a good process of web development. For instance, UX, SEO, ADA compliance, and many more.
Importance of Having a Functional Website
Put the User Experience First
Impressing the website visitors with creative design is vital, but making sure that the website is easy to use is more important. Therefore, it involves a deep understanding of what a user wants from the website. Whatever the user is looking for, he/she should be able to access it within no time. In addition, contact information should be on the corner of the landing page or just one click away. Web designers in Markham make a website optimized for quick transitions from one page to the next page.
Organized Website
Every user likes an organized website. Therefore, if bits of data are hard to find and the landing page has too many tabs, the potential customer may go back and look for another website. Web designers in Ontario make sure to link the data page to the main pages. Therefore, if a user digs deep for some data, he/she will always be able to return to the main page with just one click.
This not only serves as a good user experience service but also boosts the SEO of the website.
Optimize for Mobile
The number of internet mobile users who convert into customers is larger than ever and is only expected to grow better in the future. Therefore, it is vital for a web design and web development company in Brampton to develop two versions of the website. One is for the desktop, the another for mobile. Without a mobile-optimized website, the users will be stuck with pinching and zooming to see any data and function of the website. Therefore, a mobile-optimized website can come in handy. In addition, it also improves the ranking on search engine result pages.
All in All
The world of website design is an ever-changing landscape. Therefore, the needs and behavior of the user change as time evolves. Therefore, one can’t meet the needs of the user without a functional website. Cube InfoTech, a Markham website design firm offers the complete services of web design.